The National Football League’s disastrous 2017 season concluded Sunday night; with television ratings dropping to an eight-year low after months of player protests took its toll on furious fans across the country.
According to Deadline Hollywood, the national anger over professional athletes “taking a knee” during the performance of the ‘Star-Spangled Banner’ continued into this weekend’s highly anticipated match-up between the New England Patriots and the Philadelphia Eagles; two highly competitive US sports markets.
“Sunday’s Super Bowl LII also saw a decline of 5% in metered market results from the last time NBC had the big game back on February 1, 2015 when the Patriots faced off against then champs the Seattle Seahawks. Overall, last night’s game peaked in the high stakes fourth quarter with 52.2/74,” writes Deadline.
“All in all, Super Bowl LII is currently the lowest rated since Super Bowl XLIV in 2010 when the New Orleans Saints thrashed the Indianapolis Colts on CBS,” the site adds.
The NFL’s 2017 season was marred with scandals and controversies after protesting players routinely kneeled during the US national anthem. The President weighed-in on the issue last year, calling for a national boycott until officials banned political demonstrations on the field.
PLAYOFF PANIC: NFL Playoffs Post LOWEST RATINGS in FIVE YEARS
The downward trajectory for the beleaguered National Football League continued into the 2017 post-season last weekend, with Sunday’s decisive afternoon match-up attracting the lowest television ratings for an early game in the previous five years.
According to Sports Media Watch , Sunday’s head-to-head game between the New England Patriots and Jacksonville Jaguars posted a 27.3 rating, down from 27.4 for the same game last year and breaking record lows for the afternoon playoff game.
“The 27.3 is the lowest for the AFC Championship since 2015 (Colts-Patriots: 24.2) and the lowest for the early conference championship game since 2013 (49ers-Falcons: 26.1),” writes SMW.
The evening line-up cast even more doubt on the NFL’s prospects for a successful Super Bowl, with the Minnesota Vikings – Philadelphia Eagles game dropping 2.9 percent from last year’s totals; the second-lowest television audience for a late-game since 2009.
The National Football League has been hemorrhaging viewers for nearly a year as furious fans tune-out following months of professional athletes choosing to kneel during the performance of the national anthem.
President Trump thrust the issue into the national spotlight in 2017, urging all Americans to boycott the league until officials and owners require players to stand during the ‘Star-Spangled Banner.’
PLAYOFF PANIC: NFL Officials STUNNED as 23 MILLION Viewers Tune-Out
The problems plaguing the National Football League’s disastrous 2017 season spilled over into the NFL’s playoff games last week, with 23 million fewer viewers tuning-in compared to this time last year.
As Outkick the Coverage reports, the previous weekends “highly-anticipated” division playoff games posted shockingly low television ratings, with furious fans still tuning-out following months of professional athletes “taking a knee” during the performance of the US national anthem.
“In fact, ratings are plummeting so much that virtually no major media outlets are even talking about ratings at all. It’s almost like the league and its television partners have put out the code red not to acknowledge the collapse in viewership so far in 2018,” writes the author.
Angry football fans continued their boycott of the pivotal games beyond the league’s regular season, despite the fact the highly-publicized head-to-head matchups determine which teams ultimately end up in this year’s Super Bowl just weeks away.
The NFL struggled throughout the 2017 season to appease both furious fans and protesting players as athletes continued to kneel during the ‘Star-Spangled Banner.’ The resulting chaos caused television ratings and sales to plummet throughout the country.
Industry experts say the player protests have caused the NFL at least $500 million in 2017 alone.