Media

MUST FLEE TV: No One is Watching the Olympics, Ratings Down 59 Percent Compared to 2018

posted by Hannity Staff - 2.10.22

Seriously —you don’t even recognize the people in this picture. Don’t worry —no one does.

NBC is struggling to get Americans to care about the Olympics in Beijing; ratings are hitting record lows when compared to similar nights just four years ago in PyeongChang.

According to Sports Media Watch, “Tuesday’s primetime coverage of the Beijing Winter Olympics averaged 8.35 million viewers on NBC alone and 11.0 million across all platforms, down 59% and 51% respectively from the comparable night of the PyeongChang Games four years ago (20.5M on NBC, 22.6M across all platforms).”

“The previous night’s window was not much better, averaging 8.45 million on NBC and 11.5 million across all platforms — down 58% and 48% respectively from ’18 (20.3M; 22.3M).”

“The primary NBC telecasts delivered the second and third-smallest primetime Olympic audiences ever on broadcast television, topping only last Thursday’s ‘bonus’ coverage (7.25M). Dating back to last year’s Tokyo Summer Olympics, six of NBC’s last nine primetime Olympic windows have averaged fewer than ten million viewers.”

With the Olympics becoming increasingly politicized, and NBC shilling for the CCP, it’s no wonder Americans are seeing what else is on.

 

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