Podcast host Joe Rogan took a few moments on a recent episode of the Joe Rogan Experience to discuss the fallout at companies like Bud Light and Target after catering to the woke mob for Pride Month partnerships and apparel.
“Enough, enough!” Rogan says.
“Target lost billions of dollars because they tried to have this pride selection,” Rogan said. “Well they had all these like Pride children’s shirts and then obviously the Bud Light thing with Dylan Mulvaney, they’ve lost 20 plus billion dollars.”
“Can you imagine, you’re just gonna send a f***ing can to some confused person that ‘day 365 of womanhood,’ and you send that person a f***ing can with their face on it and your company loses $20 billion?” he asked. “That is wild s***, man.”
“So we’re seeing that now, where we never saw that before, where people are going enough, enough,” he said. “Stop shoving this down everybody’s throat. When I go to Target, I don’t want to see like yeah, f***ing tuck pants where they’re like designed to help you tuck your d***, like that’s not normal. And I don’t want that right in front of everybody.”
Target finished down 0.4% when the market closed on Thursday, leaving shares worth $131.27 after hitting $161 in May. The retail giant is currently down $13 billion dollars.
Watch the clip above.