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WOKE and BROKE: Olympics Ratings Fall 49% Compared to 2016 Summer Games in Rio de Janeiro

posted by Hannity Staff - 8.09.21

The beleaguered 2020 Olympic Games came to a close in Tokyo over the weekend, with new data showing overall viewership down approximately 50% compared to the 2016 competition in Brazil.

NBC is giving advertisers who bought airtime during the Tokyo Olympics extra commercials due to underwhelming ratings for this year’s 2020 Olympic Games, fueled by a pandemic-weary population and backlash against woke athletes protesting the U.S. flag and national anthem,” reports Fox News.

“NBC’s primetime coverage of the Tokyo Olympics on July 26 averaged 14.7 million viewers — for a 49% drop compared to the equivalent night from the 2016 Rio de Janeiro Games and 53% less than the 2012 London Olympics. The opening ceremonies saw their lowest viewership since 1988,” adds Fox.

“When you look at the numbers, it’s hard to be pleased with them,” Andy Billings, director of the sports communications operation at the University of Alabama, told the Associated Press. “It’s probably NBC’s worst-case scenario, but it’s probably a worst-case scenario that they would have been able to predict months ago.”

“The Olympic spirit is a bit dampened this year,” said another insider. “The delay from last year and lack of spectators have taken the edge off the typical anticipation and excitement for this event. But the emergence of Black Lives Matter in the sports world has also led to a backlash among some Americans.”

Read the full report here.

BUMMER GAMES: Ratings for Tokyo Olympics DOWN 49% From Four Years Earlier

posted by Hannity Staff - 7.28.21

The 2020 Tokyo Olympics continued to hemorrhage viewers this week, with new data showing total viewership for the network’s primetime coverage down 49% compared to the equivalent night at the 2016 Games in Rio de Janeiro.

Variety’s top TV editor writes, “Traditional TV viewing for the Summer Games has declined noticeably, and, a decision by popular gymnast Simone Biles to take herself out of the team competition early Tuesday has spurred advertiser anxiety, according to executives familiar with negotiations between NBC and sponsors. Not helping matters: Her exit came within hours of tennis star Naomi Osaka’s ouster from the tennis medal competition.”

Viewership for Friday night’s opening ceremonies came to around 17 million viewers, according to Nielsen , marking a decline of approximately 36% from the audience for the company’s 2016 broadcast of an opening ceremony for the Summer Games in Rio. Viewership has improved for each primetime broadcast following, but the size of the declines from the previous Rio Olympics have unnerved advertisers, who are believed to have invested more than $1.2 billion in the sports extravaganza,” adds the editor.

American all-star athlete Simone Biles publicly explained her decision Tuesday to abruptly exit a competition at the 2020 Olympics in Tokyo; saying she suffered no physical injury but was “dealing with a few things.”

“It’s been a really stressful Olympic Games as a whole; not having an audience — there are a lot of different variables going into it [the Games],” she said. “It’s been a long week; it’s been a long Olympic process/year. I think we’re a little bit too stressed out. We should be out here having fun, and sometimes that’s not the case.

“Today has been really stressful, we had a workout this morning; it went OK but during that five-and-a-half hour wait I was shaking – I could barely nap. I had never felt like that going into a competition before. I tried to go out here and have fun; the warmup in the back went a little bit better but once I came out here I was like, ‘no, mentals [sic] not here so I just need to let the girls do it and focus on myself.’”

Biles is still eligible to compete in other competitions.

Read the full report at Variety.

SIMONE SPEAKS: Biles Explains Why She Abruptly Exited Olympic Competition in Tokyo

posted by Hannity Staff - 7.27.21

American all-star athlete Simone Biles publicly explained her decision Tuesday to abruptly exit a competition at the 2020 Olympics in Tokyo; saying she suffered no physical injury but was “dealing with a few things.”

“It’s been a really stressful Olympic Games as a whole; not having an audience — there are a lot of different variables going into it [the Games],” she said. “It’s been a long week; it’s been a long Olympic process/year. I think we’re a little bit too stressed out. We should be out here having fun, and sometimes that’s not the case.

“Today has been really stressful, we had a workout this morning; it went OK but during that five-and-a-half hour wait I was shaking – I could barely nap. I had never felt like that going into a competition before. I tried to go out here and have fun; the warmup in the back went a little bit better but once I came out here I was like, ‘no, mentals [sic] not here so I just need to let the girls do it and focus on myself.’”

Biles is still eligible to compete in other competitions.

The USA Gymnastics Team initially claimed Biles suffered a “medical issue” after her vault.

Read the full report at Fox News.

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