More bad news for Bud.
According to a report from The Washington Examiner, Bud Light sales are down for a sixth consecutive week; sales decreased 28% compared with the same period in 2022.
Meanwhile, Coors Light and Miller Light sales are up more than 15%.
From The Washington Examiner:
This decline began when Anheuser-Busch sent one personalized Bud Light can to transgender influencer Dylan Mulvaney, who subsequently made two posts with the can. Backlash soon began within the company’s customer base.
The senior marketing officials involved were then put on leave, and the company cut ties with a third-party advertising agency. The brand has also reportedly hired a lobbying firm with GOP roots, Origin Advocacy, to rehabilitate its image.
Anheuser-Busch now stands to lose its Corporate Equality Index score of 100 from the Human Rights Campaign, one of the leading LGBT advocacy groups, over its fallout with Mulvaney.
Mulvaney claimed to have been worn down by the backlash stemming from the partnership with Bud Light. The advertising collaboration began last month, greatly increasing the influencer’s public profile.
According to The Wall Street Journal, with many cases of Bud Light left on supermarket shelves, Anheuser-Busch has introduced a buy-back campaign.
More over at The Wall Street Journal:
With a single personalized beer can sent to a transgender influencer, Bud Light angered core customers. Its next steps angered nearly everyone else. https://t.co/h0eXq6dBws
— The Wall Street Journal (@WSJ) May 21, 2023