A stunning new poll conducted by Morning Consult shows iconic shoemaker Nike’s brand favorability rating plunging double digits just hours after releasing their controversial “Sacrifice Everything” ad featuring former NFL quarterback Colin Kaepernick.
“Before the announcement, Nike had a net +69 favorable impression among consumers, it has now declined 34 points to +35 favorable,” writes the survey. “Among younger generations, Nike users, African Americans, and other key demographics, Nike’s favorability declined rather than improved.”
The poll comes just hours after Nike posted the advertisement online; prompting a fierce backlash over Kaepernick’s refusal to stand during the performance of the US national anthem while playing for the NFL.
KAEPERNICK UNLEASHED: The Quarterback SLAMS Police for ‘Lawful Lynching’
Out-of-work NFL quarterback Colin Kaepernick was back in the national headlines this week after he viciously attacked members of law enforcement; accusing police departments of “lawful lynchings” across the US.
According to the Associated Press, Kaepernick was speaking after receiving an award from Amnesty International; which had named the protesting player its annual Ambassador of Conscience.
“Racialized oppression and dehumanization is woven into the very fabric of our nation — the effects of which can be seen in the lawful lynching of black and brown people by the police, and the mass incarceration of black and brown lives in the prison industrial complex,” Kaepernick said.
“How can you stand for the national anthem of a nation that preaches and propagates, ‘freedom and justice for all,’ that is so unjust to so many of the people living there?” he asked.
Colin Kaepernick is widely credited as starting the NFL’s “player protest” demonstrations back in 2016, with athletes choosing to “take a knee” during the performance of the ‘Star-Spangled Banner.’
NF HELL: GQ Magazine Names Colin Kaepernick 'Citizen of the Year'
The ex-San Francisco 49er has been out of a job since he became a free agent in 2016, filing a grievance against the National Football League that accuses owners of “colluding” against hiring him because of his political beliefs.
Kaepernick made national headlines when he chose to “take a knee” during the performance of the ‘Star-Spangled Banner’ for the first time in 2016, angering patriotic fans and team owners throughout the country.