According to a Fox News report, MSNBC’s Jen Psaki is struggling to retain viewership during the coveted 9 p.m. ET timeslot this week since The Rachel Maddow Show has returned to only airing on Mondays.
Psaki, a former Biden administration press secretary, hosted “Inside” on Sundays and Mondays, and now hosts “The Briefing” at the critical hour.
From Fox News:
On Tuesday, Psaki’s “The Briefing” debuted with 1.2 million viewers and 139,000 in the advertiser-coveted demographic of adults aged 25-54, but her second episode on Wednesday plummeted to just over one million total viewers and only 65,000 in the demo.
MSNBC’s newest program shed a staggering 53% of its demo viewers compared to the first episode only one day prior. Psaki’s program also lost a whopping 67% of viewers between the ages of 18-49 after only one episode, as “The Briefing” averaged 113,000 on Tuesday and only 37,000 on Wednesday.
MSNBC had much better results at 9 p.m. ET last week with Maddow at the helm, as she averaged 1.9 million total viewers and 141,000 among viewers aged 25-54. Psaki’s second episode managed to shed 46% of those totals among total viewers and 54% in the critical demo.
Psaki’s Wednesday episode was outdrawn by 38 different cable news offerings among the advertiser-coveted demo despite the cushy timeslot. MSNBC’s 9 p.m. ET program was outdrawn by everything Fox News Channel had to offer, along with 13 different CNN shows and seven MSNBC programs.
More over at Fox News:
Psaki bombs: MSNBC’s newest primetime program sheds 53% of viewers from key demo in second episode https://t.co/JlnUpN4Yjg
— Fox News (@FoxNews) May 9, 2025
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