How much punishment can one network take?
According to a report from The Daily Wire, CNN is readying a rollout for a new streaming offering to bundle with the existing Max streaming platform; it will be called CNN Max.
The move comes after CNN+ shut down after one month of operation last year.
From The Daily Wire:
The media conglomerate is calling its second try at a news streaming platform “CNN Max,” which is slated to launch on September 27. CNN Max will feature some of the network’s existing shows, including “Amanpour,” “Anderson Cooper 360,” “The Lead with Jake Tapper,” and “The Situation Room with Wolf Blitzer,” The Wall Street Journal reported. CNN Max will also launch new shows “CNN Newsroom with Jim Acosta, Rahel Solomon, Amara Walker and Fredricka Whitfield” and “CNN Newsroom with Jim Sciutto.”
Warner Bros. Discovery said the new streaming service would be different from the subscriber-based CNN+ in that it will be included in the MAX (formerly known as HBO MAX) streaming package at no additional cost to MAX subscribers.
“We have the broadest and highest quality entertainment offering, and now will include world-leading news as a meaningful addition for all Max subscribers, at no extra charge,” said JB Perrette, WarnerBros. Discovery CEO and president of Global Streaming and Games, according to The Hill.
Fewer than 10,000 viewers were steaming CNN+ daily before network heads decided to end it.
CNN’s parent company, Warner Bros. Discovery, announced that it will incorporate live news into its super-streamer Max service, allowing subscribers access to 24/7 programming from the global news brand. https://t.co/wEosuseLen
— CNN (@CNN) August 24, 2023
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