It’s the end of an era.
According to a report from The Daily Wire, Dodge will cease production on its popular Charger and Challenger muscle cars at the end of 2023 as the company transitions to making more electric vehicles (EVs).
“We are celebrating the end of an era — and the start of a bright new electrified future — by staying true to our brand,” Dodge brand CEO of Stellantis Tim Kuniskis said in a statement, according to The Hill.
Chargers and Challengers — iconic muscle cars in the 1960s and 1970s — were revived by Dodge in the early 2000s, but will now go the way of the dodo as Dodge makes room for its electric future.
“Dodge will say goodbye to the cars that helped give the company a name by selling seven special-edition Dodge models. The final model will be revealed in November at the 2022 SEMA show in Las Vegas,” DW reports.
“Day one is all our current cars, all about how much more we can jam into and get out of our current cars before they go out of production,” Kuniskis said, per The Detroit News. “We want to make sure we’re celebrating these cars properly.”
“When a vehicle goes out of production, it’s usually because it’s no longer popular. It’s something you don’t want to celebrate,” says Stephanie Brinley, principal automotive analyst for S&P Global Mobility. “In this case, change is happening, and the brand is going in a different direction. You have a storied muscle car that has enthusiasts, people passionate about it.”
Continue reading over at The Daily Wire:
— Daily Wire (@realDailyWire) August 17, 2022