LET'S BE BUDS AGAIN! Anheuser-Busch CEO Writes Letter to Customers, 'We Hear You' [READ IT]

CEO of Anheuser-Busch Brendan Whitworth has written a letter to consumers outlining a three-point plan of action to climb out of the hole dug by the Bud Light marketing department and its partnership with trans TikTok influencer Dylan Mulvaney.

A costly misstep that’s cost Bud billions and knocked it out of the number one beer spot.

We recognize that over the last two months, the discussion surrounding our company and Bud Light has moved away from beer, and this has impacted our consumers, our business partners, and our employees.

Whitworth’s letter below:

We are a beer company, and beer is for everyone. 

Today, we are announcing three important actions as we continue to move our business forward.   

First, we are investing to protect the jobs of our frontline employees.   

Second, we are providing financial assistance to our independent wholesalers to help them support their employees. 

Third, to all our valued consumers, we hear you. Our summer advertising launches next week, and you can look forward to Bud Light reinforcing what you’ve always loved about our brand – that it’s easy to drink and easy to enjoy.    

As we move forward, we will focus on what we do best – brewing great beer and earning our place in moments that matter to you. 

Here’s to a future with more cheers. 

Will it be enough to change the public perception of Bud Light? Can Whitworth undo the damage and recover billions in market value? Time will tell.

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