According to a report from The New York Post, CNN employees are having a meltdown as new management tinkers with the formula in an attempt to bring the network back towards the center. “They want to fix the shows first, but they don’t realize the shows and ratings are connected,” a “well-placed source” told the Post.
“Journalism first. America needs a news network where everybody can come and be heard; Republicans, Democrats,” Warner Bros. Discovery CEO David Zaslav said. “I think you’re seeing more of that at CNN. We’re not going to look at the ratings and, in the long run, it’s going to be worth more.”
“The problem is we are not a neutral country,” the source said. “The ratings are getting worse because they are taking out all the bells and whistles. CNN’s ratings are as bad as local news ratings.”
“New management is not freaking out but everyone else at CNN is,” the source added. “They want to fix the shows first, but they don’t realize the shows and ratings are connected.”
From The New York Post:
After half a year of weak ratings, CNN turned in one of its worst months yet. According to TV ratings agency Nielsen, CNN’s weekend ratings for the month were the lowest of the year in both the all-important 25- to 54-year-old demographic and total viewers. It also coincided with a historic low for the network on Saturday, June 18 — which saw the network dip to 57,000 total demo viewers. That Saturday was also the worst-rated since 1993, which pre-dated CNN’s top competitors Fox News and MSNBC.
CNN’s “Reliable Sources” hosted by Brian Stelter notched its lowest-rated month since June 2001, bringing in 79,000 demo viewers and 585,000 average total viewers.
Stelter’s show, which focuses on big media stories and how the press covers the news, also marked its lowest second quarter since 2019, with an average of 679,000 viewers and 111,000 average demo viewers.
According to a recent Axios report, far-left personalities at the network are being watched carefully, as CNN aims for a more neutral tone; anyone who doesn’t fall in line “could be ousted,” according to the report.
Continue reading over at The New York Post:
CNN owner's CEO David Zaslav wants network for 'Republicans, Democrats' as ratings sink https://t.co/4Wxu9rsQaE pic.twitter.com/Pxsu2xaVTm
— New York Post (@nypost) July 6, 2022
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