The 90th annual Academy Awards ceremony is hoping to avoid a ratings disaster and refocus their spotlight back on the movie industry; with the event’s producers telling late-night comedian Jimmy Kimmel and others to dial-down their political agenda and make the star-studded event “as entertaining as possible.”
After a ratings debacle for this year’s Golden Globe Awards -which heavily featured the ‘Time’s Up’ and ‘Me Too’ movement- producers behind the Oscars are hoping to avoid a similar fate; telling presenters and guests to avoid politics and focus on “great performances.”
“We want to make it as entertaining as possible — reverential and respectful but also fun and emotional,” one of the lead producers told the New York Times. “The Oscars should be a spectacle. Fun and funny and great performances.”
“It should also be a giant commercial for the movie business, which we all need to keep going,” she added.
“We certainly want to honor and respect Time’s Up and allow that message to be heard,” said one executive at ABC, which will broadcast the event. “But we’re trying to make it more planned than spur of the moment — it has its moment and then doesn’t feel like it overshadows the artists and films being honored.”