CNN wants you back and wants you to know it has changed —for real this time.
According to a report from The New York Post, WarnerBros. Discovery boss David Zaslav is happy to see CNN embracing more GOP guests and conservative personalities as it continues its long walk back toward the center.
“We are already seeing a more inclusive range of voices and viewpoints, as demonstrated last month, when over 70 Republicans came on our air during their congressional speaker election process, a first in a very long time, and we intend to continue advancing on this balanced strategy,” Zaslav told analysts Thursday.
“We must get it right. Nowhere is this more important, in my view, and it isn’t going to happen overnight, and I believe we are on the right path,” Zaslav added.
From The New York Post:
Zaslav and CNN president Chris Licht have made sweeping changes at the network over the last year — including an overhaul of its programming lineup, the troubled relaunch of its morning show, the firing of longtime anchor Brian Stelter and a round of layoffs.
“Chris Licht and the team are focused on building an asset for the long term across cable and digital that is worthy of that great global brand,” he said.
Under Licht’s direction, CNN recently added a segment from HBO’s “Real Time with Bill Maher” to its primetime lineup on Friday nights. The network has also reportedly approached NBA legend Charles Barkley about a potential hosting gig.
More over at Deadline:
David Zaslav Praises CNN Adding More GOP Voices; “Balance Strategy” Is “Important,” Warner Bros Discovery Boss Says https://t.co/FugpZ35cpu
— Dominic Patten (@DeadlineDominic) February 23, 2023
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