FLOTUS did not help CNN’s ratings struggle.
According to a Fox News report, First Lady Dr. Jill Biden’s primetime CNN special saw viewership plunge 43% from its average for the 9PM slot.
From Fox News:
“Jill Biden Abroad” averaged a dismal 368,000 total viewers compared to 2.7 million for Fox News’ “Hannity” and 2.3 million for MSNBC’s “The Rachel Maddow Show,” which both aired in the same time slot. It was CNN’s worst weekday performance at 9 p.m. since June 17, 2022, with the exception of Christmas Eve, Thanksgiving, Black Friday and Martin Luther King Jr. Day.
TBS’ midday repeats of “Friends,” Investigation Discovery’s “Murder Comes Home,” “Andy Griffith Show” and “Gunsmoke” reruns on TV Land Classic, Hallmark’s decades-old airings of “The Golden Girls” and Lifetime’s “Castle” were among Monday’s basic cable offerings to outdraw CNN’s 9 p.m. ET program.
CNN’s “Jill Biden Abroad” didn’t perform much better among the advertiser-coveted demographic of adults age 25-54, averaging only 84,000 viewers among the key category to lose 42% of the network’s 2023 year-to-date average 9 p.m. viewership. On the same evening, “Hannity” averaged 322,000 demo viewers and “Maddow” managed 219,000.
CNN recently finished February with historically low viewership, concluding the news-heavy month with its smallest audience among the demo since 2012. It was CNN’s worst primetime performance in the category since 2013.
Despite being a ratings disaster, one FLOTUS clip went viral for Jill’s defense of Joe’s age, energy, a mental fitness.
Watch below:
Jill Biden, Ed.D., on concerns over Biden's age: "Look at the man, look what he's doing" pic.twitter.com/kYuiDQwI0J
— RNC Research (@RNCResearch) March 7, 2023
More over at Fox News:
CNN's Jill Biden primetime special flops, sheds nearly half of network's time slot average https://t.co/DJTAJv42Vk #FoxNews
— Bo Snerdley (@BoSnerdley) March 8, 2023
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