Furious fans continue to flee the NFL after two-years of players “taking a knee” during the performance of the US national anthem, with Thursday night’s season opener down a stunning 8% from 2017.
The dreadful figures are the lowest ratings posted for a September start since 2013 as viewers continue to change the channel to avoid overt political demonstrations on-field during the pre-game ceremonies.
“With a 13.4/5 in the metered markets, the post-midnight ending game is down 8% from last year’s kickoff of September 7, 2017. In one of the lowest season openers ratingswise and facing portions of a cable news-covered rally by a very NFL critical President Donald Trump, last night’s game is not only down from last year, but 2016, 2015 and 2014 – all of which saw successive declines,” writes Deadline Hollywood.
The low ratings come just days after Nike released their controversial “Sacrifice Everything” advertisement featuring former NFL quarterback Colin Kaepernick; sparking outrage from football fans across the country.
Read the full story at Deadline Hollywood.