The house that Ted Turner built is crumbling.
According to a report from The Daily Wire, with CNN’s ratings bottoming out Warner Bros Discovery Inc. is moving forward with moving more programming to streaming platform Max.
Yikes —remember CNN+? Neither do we.
“Putting news on Max in the US could be complicated,” Bloomberg reported. “Pay-TV providers like Comcast Corp. and DirecTV typically pay for the right to offer cable channels to their subscribers and are sensitive about efforts by media companies to offer the same programming online.”
From The Daily Wire:
Sources told Bloomberg that the network already distributes live shows in Europe and elsewhere abroad and top executives at CNN are looking to find ways to do so within the United States.
CNN’s ratings have cratered. Last month, the network posted a massive 25% decline in primetime ratings compared to a year before. The channel brought in just 494,000 average total viewers in primetime in May according to Nielsen, the New York Post reported.
That number is shocking when you consider that CNN is available in 80 million U.S. households, according to CNN’s own factsheet. That means the network is drawing just more than 0.5% of its available audience.
Recently ousted CEO Chris Licht attempted to bring the network back to the middle, firing many far-left anchors like Brian Stelter and Don Lemon, and restructuring the network’s lineup; his efforts failed to draw ratings.
Last Gasp: CNN Reportedly Set To Stream Programs On Max As Viewership Plunges https://t.co/0jCK7fNqMb pic.twitter.com/uIKl0NSZSa
— Daily Wire News (@DailyWireNews) June 29, 2023
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