WaPo says Bud Light’s incredible brand collapse is totally organic —not at all the fault of a marketing misstep that offended the brand’s core consumer audience.
(Okay, WaPo. Sure.)
From The Daily Wire:
“Bud Light sales fall in U.S. as Mexico’s Modelo gains popularity,” the headline read on an article published Wednesday — but the sub-headline suggested that even though the brand had been targeted by boycotts, it had likely lost its perch as America’s most popular beer because of a longer-term trend.
“Bud Light has been targeted by a recent boycott, but consumers might be moving away from the brand anyway amid stagnation for domestic beer in general,” the outlet tweeted.
Bud Light has been targeted by a recent boycott, but consumers might be moving away from the brand anyway amid stagnation for domestic beer in general. https://t.co/DUhhYGEUMm
— The Washington Post (@washingtonpost) June 15, 2023
A 25% sales drop; Kid Rock shooting cases of your product; billions lost in market value; that was all going to happen anyway because consumers are moving away from domestic beer? No.
“‘A 25% permanent drop in sales was going to happen anyway,’” @ITGuy1959 added. “Wapo is indistinguishable from parody.”
“Imagine believing this. If you really think that Bud Light’s drastic drop in sales is from consumers being tired of ‘domestic beer,’ I have a beachfront home to sell you in Iowa,” Michael Seifert commented.
“The Left will be increasingly desperate to convince conservatives that their highly successful campaign against Bud Light wasn’t effective after all, and definitely shouldn’t be duplicated against other woke targets,” conservative radio host Buck Sexton tweeted.
The Left will be increasingly desperate to convince conservatives that their highly successful campaign against Bud Light wasn’t effective after all, and definitely shouldn’t be duplicated against other woke targets https://t.co/yA0rjTAsaV
— Buck Sexton (@BuckSexton) June 15, 2023