Viewers are tuning out…
According to a Fox News report, MSNBC host Nicolle Wallace has seen her ratings tank in the wake of President Donald Trump’s big election win in November.
Wallace’s ratings are down 35% since Trump took the Oval.
From Fox News:
Wallace’s MSNBC program, “Deadline: White House,” averaged 1.6 million total viewers from the start of 2024 until Election Day, then saw a dramatic 35% drop once Trump prevailed. “Deadline: White House” averaged just over one million viewers for the remainder of 2024 as its liberal audience largely tuned out the news on the heels of Trump’s victory.
“Deadline: White House” saw a similar decline in the advertiser-coveted demographic of adults aged 25-54, averaging 144,000 demo viewers in 2024 before the election but shedding 35% to settle for an average demo audience of 93,000 following the devastating loss for Democrats.
So far in 2025, Wallace’s program has averaged 1.1 million viewers for a 25% decline compared to the same time period in 2024. Fox News Channel programming that airs during Wallace’s 4 p.m. – 6 p.m. timeslot has averaged 3.6 million viewers this year, more than triple the viewership of “Deadline: White House.”
In the key demo, Wallace has averaged 108,000 viewers this year, trailing cable offerings such as “Diners, Drive-Ins & Dives” on the Food Network and BET’s “Tyler Perry’s Sistas.”
Wallace drew intense criticism this week for a disgusting take on DJ Daniel, the 13-year-old cancer survivor who was made an honorary Secre Service Agent during President Trump’s address to the joint session of Congress.
“Tonight, DJ, we’re going to do you the biggest honor of them all,” Trump said. “I am asking our new Secret Service Director, Sean Curran, to officially make you an agent of the United States.”
Secret Service Director Sean Curran gives DJ Daniel, a Texas boy who has been battling cancer most of his life, a hug after Trump surprised him by making him a Secret Service agent.
The look on his face… pic.twitter.com/rPMp5uRjsI
— Collin Rugg (@CollinRugg) March 5, 2025
When Wallace appeared on MSNBC’s post-address coverage, she linked the young boy to Jan. 6 and the suicide of Capitol Police officers.
“I let myself feel joy about DJ, and I hope he’s alive for another, you know, 95 years, and I hope he lives the life he wants to live. He wants to be a cop. He knows what he wants to do, and maybe when you have childhood cancer, that crystallizes for you,” Wallace told viewers before taking a dark turn.
“I hope he has a long life as a law enforcement officer,” Wallace continued. “But I hope he never has to defend the United States Capitol against Donald Trump’s supporters, and if he does, I hope he isn’t one of the six who loses his life to suicide, and I hope he isn’t one who has to testify against the people who carried out acts of seditious conspiracy and then lived to see Donald Trump pardon those people.”
This is genuinely the most repulsive comment I've heard in a very long time from anyone on television.
MSNBC’s Nicolle Wallace politicizes young DJ’s moment at Trump’s speech:
“I hope he has a long life as a law enforcement officer, but I hope he never has to defend the United… pic.twitter.com/fcPA26djrx
— Charlie Kirk (@charliekirk11) March 5, 2025
President Trump blasted Wallace for her comments, wondering aloud why she’s still on the air.
“What Nicolle Wallace said, I’ve never been a fan of hers, and she’s not very talented, but what she said the other day about that young man — she should be forced to resign,” Trump said.
President Trump says Nicolle Wallace and Rachel Maddow should be forced to resign for their disgusting comments about DJ Daniel:
"MSDNC is the worst. The good news is very few people watch them anymore."pic.twitter.com/ld6Ty4KL7W
— Media Research Center (@theMRC) March 7, 2025
More over at Fox News:
MSNBC’s Nicolle Wallace has seen ratings plunge since Trump prevailed on Election Day https://t.co/AyEcUUvNJt
— Fox News (@FoxNews) March 7, 2025