Bad news, Zuck.
According to a report from The New York Post, Meta’s ‘Twitter Killer’ app Threads has seen a dramatic drop in active users in the wake of its launch period earlier this month.
While the app has been downloaded more than 100 million times, daily users are currently sitting right around 24 million.
From The New York Post:
Elon Musk-owned Twitter, meanwhile, had about 107 million users on July 14, according to Similarweb, which tracks usage only on the social media platform’s Android app.
…
The tech titans have been at war over the rival apps, with the billionaires reportedly ready to duke it out in a cage match brawl.
Musk’s legal team has also threatened to sue Meta for allegedly stealing trade secrets by hiring away former Twitter workers.
But that may be a less pressing issue if Threads’ continues on its current path.
Not only fewer people are logging on to Threads, but those that do appear to be spending less time scrolling through their feeds. Users spent six minutes on the app on July 14, compared with 21 minutes on July 7, the Similarweb data showed.
More over at The New York Post:
Half of Threads’ users have dropped off as Meta app struggles to hold attention https://t.co/yoXSxYcTBh pic.twitter.com/EkFhjdIrCq
— New York Post (@nypost) July 20, 2023