Longtime Bud Light drinkers aren’t too happy with the Anheuser-Busch push into inclusivity. In fact, bars across America are reporting boycotts and backlash —in some cases, sales are down more than 50%.
From Fox Business:
Consumers nationwide revolted against the nation’s top-selling beer brand after it stepped “recklessly” into the culture wars last week with its new spokesperson, transgender TikTok star Dylan Mulvaney, according to bar owners and beer-industry experts around the country.
“I think society flexes it muscles sometimes and reminds manufacturers that the consumer is still in charge,” Jeff Fitter, owner of Case & Bucks, a restaurant and sports barin Barnhart, Missouri, told FOX Business.
“In Bud Light’s effort to be inclusive, they excluded almost everybody else, including their traditional audience.”
He cited sports fans, working people and women as loyal Bud Light consumers the brand suddenly excluded in its race to go woke.
Bud Light-maker Anheuser-Busch is headquartered in nearby St. Louis.
But even Fitter’s bar witnessed a catastrophic decrease in sales of the hometown suds among loyal and local consumers this week.
Sales of Anheuser-Busch bottled products dropped 30% over the past week, while draught beer plummeted 50%, the owner said.
“They’ve already done enough damage in one week to disrupt year-long sales projections,” a beer-sales representative who works with national beer retailers such as Costco told FOX Business.
Popular conservative Twitter account DC_Draino estimates that Anheuser-Busch may have lost billions in company value since the controversial partnership featuring trans TikToker Dylan Mulvaney launched.
On March 31, Anheuser Busch had a $132.38 billion market cap
As of today, it’s now $128.4 billion
You know what that means?
The Woke Bud Light campaign has already shaved off nearly **$4 BILLION** in company value
Don’t let Dems lie to you – Conservative Boycotts WORK pic.twitter.com/xLGbs6F1MV
— DC_Draino (@DC_Draino) April 10, 2023
More over at Fox Business:
Bud Light suffers bloodbath as longtime and loyal consumers revolt against transgender campaignhttps://t.co/KqQ4DoBRxc
— FOX Business (@FoxBusiness) April 11, 2023
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