Well, they tried.
According to a New York Post report, CNN’s new morning show, called CNN This Morning, drew a mere 387,000 viewers and averaged 71,000 viewers in the advertiser-coveted 25-54 age demographic, according to Nielsen ratings.
By comparison, MSNBC’s Morning Joe drew 793,000 viewers head to head from 6 to 9 am ET. Meanwhile, Fox News’ Fox & Friends averages nearly 1.5 million viewers.
The show is hosted by Don Lemon, Poppy Harlow, and Kaitlan Collins.
From The New York Post:
No show across CNN, MSNBC and Fox News ranked lower than Lemon’s program on Tuesday.
Dubbed “CNN This Morning,” the broadcast was pitched as the left-leaning network’s re-entry into the competitive morning show landscape, and was heralded by Lemon as a “promotion” amid reports that he was being demoted. The anchor had been moved from his now-cancelled 10 p.m. primetime show to share the spotlight with two other hosts.
When asked about the poor debut, a spokesman from CNN said: “There’s not a morning show on television today that was a ratings success on day one. Reporting on ratings failures or successes of an entirely new program after a single day is absurd and cheap.”
The rep added: “That’s not the way this works. We’re entirely focused on developing a smart, compelling and relevant show that’s already having outsized impact. Anyone pushing an alternative narrative knows what a threat this talent lineup is.”
More over at The New York Post:
— New York Post (@nypost) November 3, 2022