The Bud Light backlash claims another exec.
According to a report from The New York Post, a second senior marketing executive has been put on leave after the disastrous decision to partner with trans TikTok influencer Dylan Mulvaney.
Daniel Blake, who oversees marketing for Anheuser-Busch’s mainstream brands, stepped back from his role Sunday, according to the Wall Street Journal.
From The New York Post:
It was reported Friday that another executive — the brewer’s vice president of marketing who was behind the campaign, Alissa Heinerscheid — was taking a leave of absence.
“Given the circumstances, Alissa has decided to take a leave of absence, which we support,” an Anheuser-Busch spokeswoman told the Journal. “Daniel has also decided to take a leave of absence.”
People familiar with the matter told the Journal that the decision to take leave was not voluntary.
The intense backlash began after Bud Light partnered with Mulvaney, a popular transgender influencer with over 10 million TikTok followers who rose to fame chronicling her gender transition on social media.
More over at The New York Post:
Second Bud Light marketing exec placed on leave after backlash https://t.co/LqW2RELtog pic.twitter.com/ayp5eoAYbk
— New York Post (@nypost) April 24, 2023
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