Billy Busch thinks he can save Bud Light.
According to a Fox News report, Anheuser-Busch heir Billy Busch wants to buy back the Bud Light brand to restore its reputation after the disastrous misstep of the Dylan Mulvaney partnership.
The Busch family sold Anheuser-Busch to InBev in 2008 but now he says he would be “first in line” to repurchase the brand and make it “great again.”
From Fox News:
The beermaker heir provided comments on an episode of conservative host Tomi Lahren’s “Fearless” this week, almost five months after Anheuser-Busch endured a major boycott for making trans woman Dylan Mulvaney one of Bud Light’s spokespeople.
In the time since Anheuser-Busch’s marketing blunder, the company has lost billions in revenue, seen its market value plummet and become a topic of mockery for many of its former consumer base.
The host prompted Busch’s remarks, asking, “When it comes to marketing and saying — moving away from a fratty base — is that InBev in general? Or is this one person? It doesn’t seem like they’ve cleaned house to get rid of people that think that way, that really don’t like their customers.”
Busch replied, quipping, “Well, that goes against being inclusive to get away from the fratty drinker, right? So that’s a big mistake.”
He asserted that the current Anheuser-Busch parent company doesn’t know its customers, saying, “I think InBev doesn’t understand who their core drinker is. It’s a Brazilian-based company that really doesn’t live here in America.”
Watch the clip below:
After Bud Light’s epic collapse, Anheuser-Busch Heir Billy Busch tells @TomiLahren he wants to buy the company BACK from InBev, and Make Bud Light Great Again! pic.twitter.com/1vKUNoSJ5g
— OutKick (@Outkick) August 16, 2023
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