This is CNN’s plan…
According to a report from The Wall Street Journal, CNN is desperately trying to finalize a deal with CBS Mornings anchor Gayle King to host a weekly prime-time show as CEO Chris Licht tries every trick in the book to stop the ratings slide.
From WSJ:
Ms. King, 68 years old, is expected to begin hosting a once-a-week show this fall, while continuing her duties at CBS, the people said. CNN is also in conversation with former NBA player Charles Barkley about potentially joining a show with Ms. King, they said.
Mr. Licht has been struggling to find the right formula for prime time since he took over last May. The network was on track to average 535,000 primetime viewers for the first quarter as of March 24, down about 35% from a year ago and its lowest quarterly ratings average since 2015, according to Nielsen data.
n March, CNN is set to post its lowest monthly rating in at least three decades among adults 25 to 54, a key demographic for advertisers.
More over at The Wall Street Journal:
CNN is finalizing a deal for “CBS Mornings” anchor Gayle King to host a weekly prime-time show, as network boss Chris Licht experiments with new programming to counter a steep ratings slide https://t.co/1mFXGQFTwe
— The Wall Street Journal (@WSJ) March 27, 2023
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