Anheuser-Busch dropped a new ad on Twitter on Friday attempting to quell the backlash from the company’s controversial partnership with trans activist and TikTok influencer Dylan Mulvaney.
Most people weren’t buying it.
From Fox News:
Budweiser’s latest advertisement, which was released on social media Friday, features one of the brand’s famous Clydesdale horses traversing the country from New York City to the Grand Canyon, passing by scenes in the American heartland as a narrator delivers a patriotic message.
“This is a story bigger than beer,” the ad’s narrator says in the ad. “This is the story of the American spirit.”
As the ad plays, the Clydesdale horse passes by some of the most famous American landmarks, showcasing the New York City skyline, the Lincoln Memorial in Washington D.C., small towns, and farmland. At one point, the ad showcases two people raising an American flag as one places her hand over her heart. The ad also makes reference to September 11 and was intended to bring people together, according to CEO Brendan Whitworth.
“Brewed for those who found opportunity in challenge and hope in tomorrow,” the ad’s narrator says as the horse passes by the flag-raising duo.
Twitter users were quick to remind the beer maker that they can’t just “put the genie back in the bottle.”
“You aren’t putting that genie back in the bottle, guys,” “Rambo” and “Black Hawk Down” actor Matthew Marsden replied.
You aren’t putting that genie back in the bottle, guys. https://t.co/5Vfd945elc
— Matthew Marsden (@matthewdmarsden) April 16, 2023
“Hey @AnheuserBusch, if you’re at a point where you’re literally referencing 9/11 in hopes that it would make us flyover yokels run to the store to salute a 12-pack of Bud Light, you should just apologize instead. Hoping we’re stupid enough to buy this ad is insulting,” Red State senior editor Brandon Morse tweeted.
Hey @AnheuserBusch, if you're at a point where you're literally referencing 9/11 in hopes that it would make us flyover yokels run to the store to salute a 12-pack of Bud Light, you should just apologize instead. Hoping we're stupid enough to buy this ad is insulting. https://t.co/p1HpTqqdXe
— Brandon Morse (@TheBrandonMorse) April 16, 2023
Continue Reading over at Fox News:
Budweiser's new pro-America ad sets social media ablaze: Can't put the 'genie back in the bottle, guys' https://t.co/RzxG8dcEAM #FoxNews
— Bo Snerdley (@BoSnerdley) April 17, 2023