Make Ben & Jerry’s Bud Light again!
According to a report from The New York Post, Ben & Jerry’s parent company Unilever has lost $2.5B in stock value since sharing an anti-American tweet on the Fourth of July.
“Ah, the Fourth of July,” the company claimed in a statement. “Who doesn’t love a good parade, some tasty barbecue, and a stirring fireworks display? The only problem with all that, though, is that it can distract from an essential truth about this nation’s birth: The US was founded on stolen Indigenous land.”
This 4th of July, it's high time we recognize that the US exists on stolen Indigenous land and commit to returning it. Learn more and take action now: https://t.co/45smaBmORH pic.twitter.com/a6qp7LXUAE
— Ben & Jerry's (@benandjerrys) July 4, 2023
Now, the ice cream company’s stock price is melting.
From The New York Post:
Shares of Unilever, the Anglo-Dutch multinational firm, slid as much as 1% at Thursday’s opening bell after closing down .5% the previous day.
The company’s stock price has fallen to roughly $51 after closing at $52.28 during Monday’s shortened trading — and the day before Ben & Jerry’s posted its unpatriotic tweet.
The result has seen its market cap drop to $131 billion from the roughly $133.5 billion on Monday.
Ben & Jerry’s, which was acquired by Unilever but whose board remains independent in voicing its views on political issues, said the July 4 celebrations can “distract from an essential truth about this nation’s birth.”
More over at The New York Post:
Unilever stock loses $2.5B amid calls to boycott Ben & Jerry’s over tweet https://t.co/7hBHNZm1fv pic.twitter.com/jNSHP7qCAG
— New York Post (@nypost) July 6, 2023