According to multiple reports, the new Twitter CEO that Elon Musk teased on Thursday is NBCUniversal’s head of advertising Linda Yaccarino. Late last year, Musk joked that he would step down when he found someone “foolish enough to take the job.”
“I will resign as CEO as soon as I find someone foolish enough to take the job!” Musk tweeted at the time. “After that, I will just run the software and servers teams.”
I will resign as CEO as soon as I find someone foolish enough to take the job! After that, I will just run the software & servers teams.
— Elon Musk (@elonmusk) December 21, 2022
From The Wall Street Journal:
Ms. Yaccarino, chairman of global advertising and partnerships at NBCU, has been with NBCU for more than a decade, where she has been an industry advocate for finding better ways to measure the effectiveness of advertising. As head of NBCU’s advertising sales, she was key in the launch of the company’s ad-supported Peacock streaming service.
Elon Musk, Twitter’s owner, said in a tweet Thursday that he had hired a new CEO, but didn’t say who it was. “She will be starting in ~6 weeks!” Mr. Musk said in the tweet.
His announcement came days before one of the biggest events of the year for NBCU, the company’s annual pitch event for advertisers, known as the upfront, which is scheduled for Monday in New York.
This story is developing…
Breaking: NBCUniversal’s Linda Yaccarino is in talks to become Twitter's CEO https://t.co/Od7p5v2xpw
— The Wall Street Journal (@WSJ) May 11, 2023
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