Elon Musk has officially made himself CEO of Twitter.
According to a recent securities filing, Elon Musk has appointed himself the CEO of Twitter. Additionally, Musk has cleaned out the board of directors, installing himself as the sole director of Twitter. Musk also runs Tesla, SpaceX, Neuralink, and the Boring Company and says this move is just temporary.
The billionaire replied to the story on Twitter, stating the status was just “temporary.”
This is just temporary
— Elon Musk (@elonmusk) October 31, 2022
While Musk has cleaned house of all top execs and board members, he is assembling a close-knit circle of advisers.
The group is working on a range of initiatives to try to bolster the platform’s user experience and revenue, according to people involved in the effort, while Mr. Musk continued to publicly float potential changes in a series of tweets.
Mr. Musk’s team outlined three pillars of its plan for the platform before the deal’s completion, said Ross Gerber, chief executive of Gerber Kawasaki Wealth and Investment Management, a Santa Monica, Calif., investment firm that put up under $1 million as an outside investor in Mr. Musk’s $44 billion takeover.
The plan includes changing the platform by expanding user verification and improving the subscription offerings to become less reliant on advertisers, he said. It would also add ways for content creators to make money on the platform, so that they could earn a living on it like many creators do on TikTok and YouTube, he said.
Last week, Musk wrote a letter to Twitter advertisers, revealing why he acquired the blue bird.
“The reason I acquired Twitter is because it is important to the future of civilization to have a common digital town square, where a wide range of beliefs can be debated in a healthy manner, without resorting to violence,” the tech mogul wrote.
Musk claims he didn’t buy Twitter to make money but to “try to help humanity” and to create a welcoming experience for all.
“Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences!” Musk wrote. “In addition to adhering to the laws of the land, our platform must be warm and welcoming to all, where you can choose your desired experience according to your preferences, just as you can choose, for example, to see movies or play video games ranging from all ages to mature.”
He added, “Fundamentally, Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise.”
More over at The Wall Street Journal:
Elon Musk is quickly forming a group of advisers, investors and employees from elsewhere in his business empire to help reimagine Twitter in his first days as its new owner https://t.co/LuklaKupAY
— The Wall Street Journal (@WSJ) October 31, 2022
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