Target is paying the price for going woke.
According to a report from The Daily Wire, Target shares continued to skid on Tuesday, marking the longest losing streak the chain has suffered in almost five years.
Tagret’s stock price has fallen for eight straight days and fell 3.66% on Tuesday. The retail giant has lost more than $12 billion dollars in market value since rolling out its controversial Pride displays.
“What you’ve seen in recent days went well beyond discomfort, and it has been gut-wrenching to see what you’ve confronted in our aisles,” Target CEO Brian Cornell stated to employees last week, adding there were “two guiding principles when it came time for us to act: do all we can to keep our team safe, and do all we can to honor our commitment and connection to the LGBTQIA+ community.”
From The Daily Wire:
In 2016, Target introduced a gender-neutral line for children and also asserted they would allow transgender people to use whatever bathroom they preferred, prompting criticism. Target then spent $20 million to put private bathrooms in their stores.
The vice president for brand management at Target also serves as treasurer of an LGBT group that has received millions of dollars in donations from Target and urges schools to adopt policies to help trans and nonbinary school students hide their “gender identity” from their parents.
Target made “emergency” calls in Mid-May to managers and senior directors at the store after the company faced backlash for its Pride collection, which included “tuck-friendly” female swimwear and other products, according to a source inside the company.
Conservative voices celebrated Target’s tanking on social media.
While the Bud Light protest was definitively led by moral men, I believe this Target one is being led by moral women and I’m very glad to see these results.
Keep it up. #boycotttarget @Target pic.twitter.com/Fxga9f02N5— Candace Owens (@RealCandaceO) May 31, 2023
Results are in— conservative boycotts are crushing woke corporations:
-Target has lost $12 billion in the last week
-Bud Light has lost $26 billion in the past 2 months
-Kohls stock dropped 6.5% in two days
This is what WINNING looks like.
When will these companies learn…
— Benny Johnson (@bennyjohnson) May 31, 2023
40,000 of you have taken peaceful action at https://t.co/2XyUKYchb8 https://t.co/nQntawnsaB
— Glenn Beck (@glennbeck) May 31, 2023
Target lost $12B in 14 days. “Get woke, go broke” is no longer just a slogan. pic.twitter.com/Ehxrv3GLpi
— End Wokeness (@EndWokeness) May 31, 2023
Target has lost $12,000,000,000.00
Their market cap has fallen from $74 billion to nearly $62 billion in just two weeks since the boycotts began.
Keep the pressure on!
— Charlie Kirk (@charliekirk11) May 31, 2023
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