DESIGNATED DIVER: Bud Light Hits New Lows, Weekly Sales Revenue Down 27%

Is Bud Light broken beyond repair?

According to weekly sales numbers ending June 10th, revenue for the once-popular beverage is down nearly 27% in the wake of the beer giant’s partnership with Dylan Mulvaney.

The data comes from Bump Williams Consulting and NielsenIQ.

“This was a tough week for Bud Light and other beer brands,” Bump Williams said.

From The Daily Wire:

Beer sales as a whole declined the week ending June 10, including Budweiser (10%), Natural Light (2.3%), and Michelob Ultra (2.4%).

The previous highest weekly drop for Bud Light was 25.7% for the week ending on May 20. While Bud Light remains the number one overall beer for the year, it has recently been displaced by Modelo Especial as the top-selling beer for May. According to Bump Williams, the staying power of Modelo Especial as the nation’s favorite beer remains to be seen.

“In some instances, the trends for a particular brand may be healthy in some local areas across the country and worse in others,” Williams said.

Modelo Especial, a Mexican beer, is owned in North America by Constellation Brands. Anheuser-Busch owns Modelo Especial outside of North America.

The numbers show that Modelo Especial made up 8.4% of retail beer sales while Bud Light composed 7.3% of retail beer sales for the week ending June 3, CNBC reported. Bud Light sales fell 24.6% while Modelo Especial increased its sales by 10.2% compared to last year during that same time period, based on the data.

CEO of Anheuser-Busch Brendan Whitworth recently released a letter to consumers attempting to bring down the temperature surrounding the whole situation:

We are a beer company, and beer is for everyone. 

Today, we are announcing three important actions as we continue to move our business forward.   

First, we are investing to protect the jobs of our frontline employees.   

Second, we are providing financial assistance to our independent wholesalers to help them support their employees. 

Third, to all our valued consumers, we hear you. Our summer advertising launches next week, and you can look forward to Bud Light reinforcing what you’ve always loved about our brand – that it’s easy to drink and easy to enjoy.    

As we move forward, we will focus on what we do best – brewing great beer and earning our place in moments that matter to you. 

Here’s to a future with more cheers. 

More over at The Daily Wire:

‘Tough Week’: Bud Light Weekly Sales Hit New Low After Mulvaney Partnership https://t.co/m80yFWnHtn pic.twitter.com/97QRrllPMm

— Daily Wire News (@DailyWireNews) June 21, 2023

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