Psaki bombing.
According to a Fox News report, former Biden White House press secretary and MSNBC host Jen Psaki continues to struggle with key demos in her 9pm timeslot.
The Briefing with Jen Psaki averaged 1.1 million total viewers from its May 6 debut through July 3, losing 44% of the 1.8 million that Maddow and Wagner held.
From Fox News:
Psaki also shed “Alex Wagner Tonight” viewers among the advertiser-coveted demographic of adults aged 25-54, as “The Briefing” has averaged only 90,000 viewers from the critical group.
…
Through two months, Psaki has drawn less than half the audience of Fox News Channel’s 9 p.m. ET offering, “Hannity,” which has averaged 2.9 million viewers since May 6. Psaki has managed to thump timeslot competition on ratings-challenged CNN among total viewers, as “The Source with Kaitlan Collins” has averaged a dismal 543,000 viewers since “The Briefing” debuted on MSNBC.
However, the former Biden press secretary is trailing CNN in the key demo.
“The Source with Kaitlan Collins” outdrew MSNBC’s “The Briefing” by managing 108,000 demo viewers on Tuesdays through Fridays since Psaki moved to 9 p.m. ET.
Fox News’ “Hannity” averaged 344,000 demo viewers during the same time period.
Psaki also trails cable news competitors among younger viewers aged 18-49, averaging 62,000 compared to 219,000 for “Hannity” and 70,000 for CNN’s “The Source.”
More over at Fox News:
MSNBC’s Psaki struggles to fill Maddow’s lofty shoes, trails CNN in key demo through two months in new slot https://t.co/EHONGJslnf
— Fox News (@FoxNews) July 11, 2025