The boycott continues —and more Anheuser-Busch brands are suffering.
According to a report from The New York Post, the Bud Light boycott, originally started to protest the beer’s partnership with trans TikTok activist Dylan Mulvaney, is starting to hurt sales of other Anheuser-Busch brands like Budweiser and Michelob.
From the New York Post:
Nationwide retail sales of Bud Light were down 23.4% versus a year ago in the week of April 29 — worse than the 21.4% decline it suffered a week earlier, according to Bump Williams Consulting and NielsenIQ data.
Meanwhile, as beer drinkers discover how many other beer brands fall under the Anheuser-Busch umbrella, the backlash is widening, according to the fresh data.
The company’s flagship Budweiser brand took an 11.4% sales hit for the week ended April 29.
Sales of Bud’s Michelob Ultra brand — the third-biggest-selling in the US behind No. 1 Bud Light and No. 2 Modelo Especial — were down 4.4%, according to Bump Williams data.
“It’s not just a Bud Light issue,” said Bump Williams, chief executive of the consultancy.
“It’s an Anheuser-Busch portfolio problem now.”
In the wake of the Mulvaney disaster, Bud Light has fired several top marketing executives and parted ways with the agency behind the partnership.
More over at The New York Post:
Bud Light’s sales drop is accelerating amid Dylan Mulvaney fiasco — and is now spilling into other Bud brands https://t.co/TcmKLtXdN9 pic.twitter.com/5lcecGtnge
— New York Post (@nypost) May 10, 2023
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