According to a Fox News report, Target employees were told to hop on an emergency call this week regarding the backlash over the retail giant’s Pride displays rolled out for June.
Target is looking to avoid a “Bud Light situation.”
From Fox News:
A Target insider told Fox News Digital that many locations, mostly in rural areas of the south, have relocated Pride sections to avoid the kind of backlash Bud Light has received in recent weeks after using a transgender influencer in a promotional campaign.
A Target insider said there were “emergency” calls on Friday and some managers and district senior directors were told to tamp down the Pride sections immediately.
“We were given 36 hours, told to take all of our Pride stuff, the entire section, and move it into a section that’s a third the size. From the front of the store to the back of the store, you can’t have anything on mannequins and no large signage,” the Target insider said.
“We call our customers ‘guests,’ there is outrage on their part. This year it is just exponentially more than any other year,” the Target insider continued. “I think given the current situation with Bud Light, the company is terrified of a Bud Light situation.”
Anheuser-Bush got into trouble with loyal customers after Bud Light partnered with trans TikTok influencer Dylan Mulvaney —now the beer maker is buying the boycotted beverage back from wholesalers.
Conservative actor James Woods shared the story on twitter: “Boycotts work, folks,” he said.
More over at Fox News:
Boycotts work, folks. https://t.co/yBdYpF0laM
— James Woods (@RealJamesWoods) May 23, 2023