Will Bud Light ever recover?
According to a Fox News report, Bud Light continues to reel from a marketing misstep that saw the beer giant partner up with TikTok trans influencer Dylan Mulvaney. Once Anheuser-Busch’s most popular beverage, Bud Light has now been dethroned by Modelo Especial.
From Fox News:
That title was won in May by Modelo Especial, which has increased sales by $333 million since 2022, according to behavior analytics firm Circana in data cited by CBS. Bud Light, in comparison, sold $297 million worth of Bud Light for the “four weeks ending May 28,” according to the same report.
Modelo is a Pilsner-style Lager that was first produced in Mexico in 1925, according to its website.
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Fox Business has reported on tumbling Bud Light sales for weeks, revealing on Tuesday that the company posted a 23.9% decrease in sales on a dollar basis compared to a year ago, according to NielsenIQ data provided by Bump Williams Consulting. The Anheuser-Busch-owned brand’s sales have also fallen 24.5% in the past four weeks ending with that one, according to the data.
“Unless Bud Light starts to experience a serious course correction in terms of performance, which can only come from consumers finding their way back into the brand family, then that firm grip on the No. 1 rank by year-end loosens a bit more every week,” Dave Williams, vice president of analytics and insights at Bump Williams Consulting, reportedly told CBS MoneyWatch.
More over at Fox News:
Bud Light lost out to Modelo for title of America’s most popular beer in May: report https://t.co/0ioC5mVFuY
— Fox News (@FoxNews) June 9, 2023