BUD LIGHT LOSES TITLE: Embattled beer Brand No Longer Most Popular in America

posted by Hannity Staff - 6.09.23

Will Bud Light ever recover?

According to a Fox News report, Bud Light continues to reel from a marketing misstep that saw the beer giant partner up with TikTok trans influencer Dylan Mulvaney. Once Anheuser-Busch’s most popular beverage, Bud Light has now been dethroned by Modelo Especial.

From Fox News:

That title was won in May by Modelo Especial, which has increased sales by $333 million since 2022, according to behavior analytics firm Circana in data cited by CBS. Bud Light, in comparison, sold $297 million worth of Bud Light for the “four weeks ending May 28,” according to the same report.

Modelo is a Pilsner-style Lager that was first produced in Mexico in 1925, according to its website.

Fox Business has reported on tumbling Bud Light sales for weeks, revealing on Tuesday that the company posted a 23.9% decrease in sales on a dollar basis compared to a year ago, according to NielsenIQ data provided by Bump Williams Consulting. The Anheuser-Busch-owned brand’s sales have also fallen 24.5% in the past four weeks ending with that one, according to the data.

“Unless Bud Light starts to experience a serious course correction in terms of performance, which can only come from consumers finding their way back into the brand family, then that firm grip on the No. 1 rank by year-end loosens a bit more every week,” Dave Williams, vice president of analytics and insights at Bump Williams Consulting, reportedly told CBS MoneyWatch.

More over at Fox News:

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