According to a report from The Daily Wire, senior executives at Anheuser-Busch were not aware of the partnership with trans activist and TikTok influencer Dylan Mulvaney; the company is pressing pause on future campaigns.
From The Daily Wire:
“No one at the senior level” of the company was aware of Bud Light’s polarizing partnership with Dylan Mulvaney, sources close to the situation claim. The company is also allegedly pausing its marketing efforts and scrambling to implement a more “robust” process for evaluating future influencer partnerships.
The claims come despite the company’s vice president of marketing recently touting her mandate to make the brand more “inclusive,” and after the company issued a statement confirming the partnership and describing it as an attempt to “authentically connect with audiences across various demographics and passion points.”
The controversy started when Mulvaney, a biological male who claims he is a woman, announced earlier this month on Instagram that “Bud Light sent me possibly the best gift ever: a can with my face on it.”
“Happy March Madness!!” Mulvaney wrote as a caption on the Instagram post. “Just found out this had to do with sports and not just saying it’s a crazy month! In celebration of this sports thing @budlight is giving you the chance to win $15,000! Share a video with #EasyCarryContest for a chance to win!! Good luck.” The video also included the hashtag #budlightpartner.
Conservative Twitter account DC_Draino reported on the panic at Anheuser-Busch last week, claiming a 180 is in the works to save face —and market value.
My inside info has been verified by @nypost & @realDailyWire @AnheuserBusch needs to do a 180 or BL is gone forever
Apologize, come out strongly against the radical Trans agenda, & sponsor hundreds of *conservatives*
It’s their only chance at saving BLhttps://t.co/onRNOlVE3t https://t.co/X3YtK8xDEJ
— DC_Draino (@DC_Draino) April 13, 2023
More over at The Daily Wire:
“No one at a senior level was aware this was happening,” a source claimed.
New Details Emerge Over ‘Mistake’ That Led To Bud Light’s Paid Marketing Engagement With Trans Influencer https://t.co/WSz0O7HyMn pic.twitter.com/JjWUUfTkCH
— Daily Wire (@realDailyWire) April 13, 2023