The Bud Light boycott continues with no end in sight.
According to a report from The Daily Caller, Bud Light sales continued to suffer over the Fourth of July holiday as fallout from the Dylan Mulvaney partnership continues to haunt the brand that used to be synonymous with summer cookouts.
From The Daily Caller:
Bud Light sales plunged by 23.6% in the one week period ending July 8th compared to 2022 levels, according to Nielsen IQ dollar sales data provided to the Daily Caller by Bump Williams Consulting. In the four week period ending July 8th, Bud Light sales dropped by 27.1% as the consumer boycott against Bud Light continues.
Budweiser, another Anheuser-Busch brand, saw a 6.6% drop in sales in the week ending July 8th and a 10.7% drop in the four week period ending July 8th, the sales data shows. Rival beer brands Coors Light and Miller Lite had a 30.2% and 25.3% sales increase in the week ending July 8th. Modelo Especial had a 20.7% uptick in sales for the same time period.
The boycott against Bud Light began in early April after transgender influencer Dylan Mulvaney posted advertisements on social media to promote the brand. Mulvaney, a biological male who identifies as a transgender female, was sent customized beer cans by Bud Light to celebrate one year of being transgender.
Mulvaney recently escaped the backlash by heading to Peru, saying “I came here to feel something. And I definitely have. I have done shaman ceremonies that were like 10 years worth of therapy, it was wild.”
“I’ve seen a lot of llamas. The people here are so kind. I feel very safe here. It’s a little sad that I had to leave my country to feel safe but that will get better eventually.”
More over at The Daily Caller:
Bud Light is not a patriotic beverage https://t.co/WBWhFekONe
— Daily Caller (@DailyCaller) July 17, 2023