Bud really blew it.
According to a report from The Daily Wire, sales of Bud Light are down 17% since Anheuser-Busch’s partnership with trans TikTok influencer Dylan Mulvaney.
Bud’s marketing team made special Dylan Mulvaney cans and them to the influencer.
From The Daily Wire:
Bud Light sales fell 17% in dollars and 21% in volume in the week that ended April 15, according to the latest sales data from NielsenIQ and Bump Williams Consulting.
“These numbers are staggering,” according to Insights Express, a beer-focused newsletter. “Right now this is an extremely difficult scenario for Anheuser Busch, the Bud Light brand and for AB distributors.”
On April 1, Mulvaney, who is male but identifies as a woman, posted a video to his 1.8 million followers Instagram promoting his partnership with Bud Light.
Tow marketing execs for the beer giant have already been placed on involuntary leave for their role in the partnership.
More over at The Daily Wire:
Bud Light Sales Down 17% After Dylan Mulvaney Partnership https://t.co/VVMeTOLygB pic.twitter.com/FwoLg2lZaS
— Daily Wire News (@DailyWireNews) April 25, 2023
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