The Bud blowback continues.
According to a report from The Daily Wire, Alissa Heinerscheid, vice president of marketing at Bud Light, will be replaced by Budweiser global marketing VP Todd Allen, parent company Anheuser-Busch InBev.
From The Daily Wire:
The move reportedly is part of a shakeup in which “senior marketers are more closely connected to every aspect of our brand’s activities,” a spokesperson said.
It is the latest development stemming from a controversy that started several weeks ago in which Mulvaney, a man who says he is a woman, was involved in a Bud Light marketing campaign. The company had sent Mulvaney a custom can with his face on it, as seen in Instagram posts marking “day 365 of womanhood.”
In the ensuing fallout, Heinerscheid took flak upon the emergence of an interview in which she said the beer brand needed to update its “out of touch” and “fratty” image. The Daily Caller then published photos that show Heinerscheid drinking beer in a fratty setting.
The statement reported by Ad Age on Friday did not mention Mulvaney nor give an apology to offended customers. However, it did say the company is taking steps that “will help us maintain focus on the things we do best: brewing great beer for all consumers, while always making a positive impact in our communities and on our country.”
Budweiser tried to save face after the Mulvaney fallout by producing an over-the-top pro-American ad that was seen as “insulting” and pandering to the audience they alienated.
Watch the ad above. More over at The Daily Wire:
Bud Light Marketing VP Takes Leave Of Absence Amid Dylan Mulvaney Controversy https://t.co/6jlDpg8TL5 pic.twitter.com/fT32tyEZHG
— Daily Wire (@realDailyWire) April 22, 2023
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