Did we learn nothing from Bud Light?
According to a report from Fox News, consumers of Maybelline makeup products are outraged over the brand’s partnership with trans TikTok influencer Dylan Mulvaney.
(Didn’t we just go through this?)
From Fox News:
To celebrate Mulvaney’s gender transition and to promote Maybelline makeup, the brand collaborated with the TikTok star on a video featuring the trans woman applying several Maybelline products.
Mulvaney posted the ad to her TikTok account last month.
The Maybelline ad represented just one of several brand partnerships the transgender influencer and activist has taken on recently, including a highly controversial partnership with Bud Light that sparked major backlash from conservative consumers.
The boycott of the beer company in response to the Mulvaney promotion has resulted in Bud Light’s sales plunging 17%. The trans woman also generated outrage for modeling sports bras for Nike.
Now conservatives are looking to protest Maybelline for the same thing.
At the start of the TikTok video, Mulvaney appeared with no makeup while wearing a bathrobe. She began applying her Maybelline products and quickly obscured herself from the camera with her makeup brush, a popular TikTok technique done to transition to the next shot.
When she pulled the brush back from blocking the camera, she was revealed to be in a dress, her hair and makeup done, and fully ready for a night out. Before the short clip ended, Mulvaney applied some Maybelline lip gloss and smiled for viewers.
Twitter blowback below. The hashtag #BoycottMaybelline is trending.
https://twitter.com/clownworld_/status/1650309304833163265?s=61&t=ymn3rEaPa0aYofz_xXXagw
https://twitter.com/stacie_allison/status/1650613072594370567?s=61&t=zbfA9iLPO-nLqG2_ygLkqQ
Boycott maybeline products please.
Like other woke entities, they no longer are focused on women .
Colour me Trans.
It’s a NO from me.
— Maria (@midkentforbrit1) April 24, 2023
Maybe he’s born with it, maybe it’s Maybelline 💄
The new face of Maybelline, ladies! pic.twitter.com/rx0EdvOlP3
— Oli London (@OliLondonTV) April 24, 2023
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