What a nightmare for Anheuser-Busch.
In the wake of its partnership with trans TikTok influencer Dylan Mulvney, Bud Light can’t seem to crawl back into the good graces of the American public —in fact, it keeps getting worse.
“At this point, it’s cheaper than some of the cases of water we’re selling in the back,” Andy Wagner, the manager of Glenn Miller’s Beer & Soda Warehouse in Lemoyne, Pennsylvania, told the New York Times. “It’s just not moving like it used to.”
“It’s not that they stopped drinking beer,” he continued. “They just stopped buying Bud Light.” He said Anheuser-Busch broke “bar rules,” which means “no politics, no religion.”
“Bud Light was the best-selling beer in the United States for over 20 years. In 2022, its sales surpassed $5 billion, but it has now been surpassed by Modelo Especial. In the four weeks ending in mid-June, Bud Light sales plummeted an average of 29 percent from the same period in 2022, according to the consulting firm Bump Williams. Since early April, Anheuser-Busch’s stock has plunged over 15%,” The Daily Wire reports.
“I think the conversation surrounding Bud Light has moved away from beer and the conversation has become divisive,” CEO of Bud Light’s parent company Brendan Whitworth told CBS News. “Bud Light really doesn’t belong there; Bud Light should be about bringing people together.”
Co-host Tony Dokoupil asked, “Knowing what you know now, if you go back, would you send a can to this one person again?”
“There’s a big social conversation taking place right now and big brands are right in the middle of it,” Whitworth replied. “And it’s not just our industry or Bud Light. It’s happening in retail, it’s happening in fast food. And so, for us, what we need to understand is — deeply understand and appreciate — is the consumer, and what they want, what they care about, and what they expect from big brands.”
That’s not a “no.”
More over at The Daily Wire:
Bud Light Now Cheaper Than Water Following Dylan Mulvaney Debacle https://t.co/4x6FcHRRms pic.twitter.com/2iNLhWg8FV
— Daily Wire News (@DailyWireNews) July 5, 2023
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