According to a report from the St. Louis Post-Dispatch, Anheuser-Busch is attempting to minimize the Dylan Mulvaney controversy by sending a letter to wholesalers and bar owners.
“This was one single can given to one social media influencer,” the letter states. “It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.”
From The St. Louis Post-Dispatch:
A-B’s letter was forwarded to retailers, bars and restaurants by Grey Eagle, a Fenton-based company that distributes Anheuser-Busch products to a 14-county region around St. Louis. Grey Eagle does not distribute to the city of St. Louis, Jefferson County and parts of Washington and Iron counties.
Grey Eagle included a cover letter. “Anheuser-Busch did not intend to create controversy or make a political statement,” it said.
“In reality, the Bud Light can posted by a social media influencer that sparked all the conversation was provided by an outside agency without Anheuser-Busch management awareness or approval,” Grey Eagle continued in its letter. “Since that time, the lack of oversight and control over marketing decisions has been addressed and a new VP of Bud Light marketing has been announced.”
“Robert Lachky, the former chief creative officer at Anheuser-Busch, said the decision to use a transgender influencer to sell Bud Light was a calamitous mistake,” the Post-Dispatch reports.
”The minute you step into the political or religious spectrum, when you know your target audience is going to have a real issue with this, you know you’ve alienated at least half of your target audience,” he said.
”In the end, people don’t like getting preached to, especially when it comes to drinking beer.”
More over at The St. Louis Post-dispatch:
“This was one single can given to one social media influencer,” the letter states. “It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.”https://t.co/o4Ya8hTM3Z
— St. Louis Post-Dispatch (@stltoday) May 3, 2023
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