The Bud Light boycott continues to hit Anheuser-Busch in the bottom line.
According to a report from Outkick, Beer Business Daily shows Bud Light’s off-premise sales volume — the amount of beer sold outside of restaurants and bars — is down 26.1% from a year earlier for the week ending in April 22.
Bud Light has been facing boycotts since partnering with trans TikTok influencer Dylan Mulvaney.
“The shocking deterioration of Bud Light Blue’s market share continued apace through the third week of April — and actually somehow worsened. We’ve never seen such a dramatic shift in national share in such a short period of time,” Beer Business Daily wrote on it’s website.
But other beer companies appear to be benefiting from Bud Light’s bad business decision.
From Outkick:
The same report paints a much greener picture for the folks over at Miller Lite and Coors. The trade publication and data provider noted that Coors Light volume was up 13.3% in the third week of April, while Miller Lite volume rose 13.6%.
Outkick founder Clay Travis shared the article on Twitter: “Bud Light sales have collapsed by 26% according to new weekly data released today. This kind of collapse has never occurred to a beer company in history.”
Bud Light sales have collapsed by 26% according to new weekly data released today. This kind of collapse has never occurred to a beer company in history. https://t.co/OnF4J2EjcI
— Clay Travis (@ClayTravis) May 1, 2023
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